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- š¢ Digital Marketing News from July 2021!
š¢ Digital Marketing News from July 2021!
ššļø Happy summer, everyone! July just ended and (and least us) couldnāt be happier. Summertime is usually a slow work season, but that hasnāt stopped the digital marketing world and there is a lot to cover this month. We have summed up the most important:Digital Marketing News, Insights and Updates from July 2021
1. Search Marketing Updates
This month Google is rolling out a new feature that gives online retailers in the US more ways to reach customers who are seeking discounts and special offers. Google reported a 50% increase in searches for ādiscount codesā since the previous year. This means that customers are looking even more for ways to save money and shop at discounted prices.
Google is answering the most common questions and doubts about how news are shown in News and Search, giving valuable insights to help site owners have a better understanding on the subject. The 5 most common questions are:
Where does news appear on Google?
How do I know if my site is eligible to appear in Google News?
How can I check if my site is appearing?
Can I do something to improve my visibility?
If I follow everything Google says, why am I still not appearing?
We have mentioned in previous articles that global searches related to travel information, like āwhere to travelā, ācan I travelā and ācovid travel restrictionsā are at a peak for some time now.
Travel Insights with Google is being launched in the US as an effort to answer the travel industry needs and help businesses with free tools they can use to improve their marketing efforts and overall service.
2. Marketing Tech News
The video software company has joined as a TikTok Marketing Partner. The social media platform users can now access Vimeoās suite of video creation tools and still benefit from its broad user base.
āAs small businesses recover and rebuild after a challenging year, TikTok is working on ways to make it easier to reach their community and grow their business. Our partnership with Vimeo provides small businesses with simple, effective video tools that rival what the biggest brands in the world have access to ā and they drive real results.ā
Marketing automation keeps gaining ground as chatbot usage has more than doubled in the UK as a valid option to engage with customers since 2020. Hubspot has reported so on their Not Another State of Marketing Report 2021.
One of the main reasons marketers are betting more and more for automated solutions, are the market shifts provoqued by the Covid-19 pandemic and the need to offer customers the most tailored virtual experience possible.
With the new partnership, GoDaddy online stores are able to integrate their product inventory across Google with no additional costs. GoDaddy sites can now be discovered through Search, Shopping, Image Search and YouTube.
3. Social Media Updates
TikTok users who livestream have doubled during the past year. Taking note of this, the platform is rolling out eight new features to improve live streaming experience for both broadcasters and viewers:
Schedule
Picture-in-picture
Go live with a friend
Live Q&A
Top streams
Moderators
Keyword filters
Harmful comments alerts
Pinterest wants to help content creators to earn money through the platform by making it possible to get commissions with affiliate links. When a user tags a product on a pin idea and another user clicks on the link, the one who posted it will receive a commission.
Twitter is constantly adding or trying out new features, and this time they are experimenting with an option that allows users to ādown voteā or āup voteā a reply within a Twitter conversation.
Frizbit's News and Updates!
