📢 Digital Marketing News and Trends from April 2021

đź‘‹ Hello, marketing friends!April was an eventful month for digital marketing. As always Google launched a number of interesting features for Search, Maps and Web Stories while social media platforms continue to keep us on our toes with new updates to compete with ClubHouse app.

May 03, 2021

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1. Search Marketing News

It seems to be like digital marketing news from April 2021 are all tied together by the common thread of complying with users expectations and improving user experience. Google, HubSpot, Twitter and Facebook updates are all aiming into pleasing people’s needs with features that help them improve their working processes. 👉 Read the complete Digital Marketing News, Updates and Insights from April 2021 here!

Price comparison that allows sites that use Microsoft shopping features to be eligible to show in the flyout panel that delivers discount codes.

Due to a recent increase in travel related queries, they have announced to add 3 new features to search results in the intent of helping people plan their next vacation during pandemic times.

Webmasters can now get directly in touch with Google’s search team to report any indexing problem they can’t find an answer to in the “community forums and support documentation.”

2. Marketing Tech Updates

Google has updated their official Google Web Stories WordPress plugin with a feature that allows to embed content on webpages.

Recently WordPress made their opinion very clear and proposed to block Google’s FLoC by default on all websites created with the platform. WordPress considers Google’s alternative for third party cookies a security concern:

Why is this bad? As the Electronic Frontier Foundation explains in their post “Google’s FLoC is a terrible idea“, placing people in groups based on their browsing habits is likely to facilitate employment, housing and other types of discrimination, as well as predatory targeting of unsophisticated consumers.

The objective is to make companies’ lives a little easier by automating processes, unifying data and aligning teams’ purposes.

3. Social Media Marketing Updates

A new capability was added in which businesses are now able to schedule stories on both Instagram and Facebook.

The new Professional Profiles will provide businesses a new way to present themselves on the social media platform.

Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators – anyone who uses Twitter for work – to display specific information about their business directly on their profile. We’re starting with a small pool of businesses in the U.S. and will give more accounts access to Professional Profiles in the coming months.