📢 Digital Marketing News and Trends from May 2021

⌛ Time is going by so fast it’s almost impossible to keep up with all digital marketing news and updates for every month. Google always keeps us on our tiptoes with constant updates, changes and new features for all of its products, new marketing tech is being developed every day and social media is a complete universe on its own. But don’t despair! As every month, we are to gather and sum up for you the most relevant:

June 03, 2021

Digital Marketing News from May 2021!

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1. Search Marketing News

A new tech 1,000 times more powerful than BERT. The biggest and most important difference is that MUM can multitask to help deliver more information: it’s trained in 75 languages and it’s multimodal, meaning it can understand information across text and images.

Google is rolling out new features for Smart Bidding to make marketers life much easier, better manage their bidding strategies and improve campaign performance.

All new three ad formats will be available for local ad campaigns globally in the second quarter of this year:

  • Auto suggest ads

  • Navigational ads

  • Similar destination ads

2. Marketing Tech Updates

Acknowledging the importance of having a strong online presence for any business and how challenging it can be to manage it successfully, Microsoft has launched Unified Smart campaigns: a unified solution to manage social media presence and search advertising.

Google is always considering its users needs and is now rolling out shopping integrations with WooCommerce, GoDaddy and Square. During the Google I/O they announced that they want to help retailers and consumers connect and build lasting relationships

The popular video conferencing platform Zoom has announced the launch of Zoom Events, an all-in-one solution for digital events. It is scheduled to be launched this summer and it will combine features from Zoom meetings, chat, and webinars.

3. Social Media Marketing Updates

“Public Profiles for Businesses has launched on Snapchat, giving brands of all sizes a free, permanent home for all of their unique Snapchat content.”

New features are coming to Facebook and Instagram DMs to give users the opportunity to express themselves better with additions that go from new themes to the ability to reply to messages with photos or videos.

Scroll is a subscription based service that removes ads from new sites. From some time now Twitter has been focusing on offering content creators means to grow and monetize their content on the social media platform.

With this in mind, most recently they acquired Scroll, a platform that removes ads from new websites for a monthly fee. The service will be integrated with Twitter into a subscription service they plan to launch in the future.

Frizbit's News and Updates!