📢 Digital Marketing News and Trends from September 2021

Hello, everyone! First of all, I hope you are all doing great and have had a wonderful month. Here in beautiful Barcelona fall is taking its time to arrive, and we are still enjoying summerly weather with sunny days and warm temperatures. What hasn't been delaying are Digital Marketing Updates from September with lots of interesting news worth taking a look at! Check them out down below 👇

October 01, 2021

Digital Marketing News from September 2021

1. Search Marketing Updates

Google has been reported to be working on new deals with Instagram and TikTok’s parent companies, Facebook and ByteDance, to get the data they need in order to index and rank videos from the social media platform in Search results.

Google has been innovating with different features to help users have a better understanding about ads they get in Search and Display in different formats. Features such as “About this ad” and the advertisers identity verification program, enhance user experience by offering transparency and credibility with the ads shown to them.

"Imagine you’re seeing an ad for a coat you’re interested in, but you don’t recognize the brand. With advertiser pages, you can learn more about that advertiser before visiting their site or making a purchase.” Google Blog

Microsoft Advertising has announced that, from this week, Credit Card Ads will be available for advertisers targeting customers in the U.S and Canada.

“Credit card ads trigger for queries such as brand name, card category, credit level, and more. Bank issuers, comparison sites and brands can all take advantage of Credit card ads.” Microsoft Blog

On its blog, Microsoft states that, so far, advertisers have seen great results using Credit Card Ads:

  • Up to 46% more conversions

  • 70% lower cost per acquisition

2. Marketing Tech Updates

Shopify Markets is a centralized hub with all the tools e-commerce sites need to sell directly outside of their home country.

By entering, merchants can:

  • Enter new markets easily

  • Increase buyer trust and conversion with tailored experiences for each market

  • Optimize cross-border operations with actionable insights and smart settings

  • Save time with a central global management platform

Shopify Markets is already available in early access globally.

Since both platforms, HubSpot and Envato, are aimed towards building engaging web experiences faster, Envato’s Chief Content Officer, Cameron Gough, said the partnership was a natural connection between both companies. He also added that:

“With these themes, we have an opportunity to provide the global creative community with the assets they need, while HubSpot can bring their CMS Hub product to life with the help of our talented author base”.

A few weeks ago, global technology platform Intuit, confirmed rumors about the acquisition of the popular mailing automation platform, Mailchimp for $12 billion.

Intuit is better known for its financial softwares TurboTax, QuickBooks, Mint and Credit Karma, but with this new acquisition they aim to “advance their mission to power prosperity around the world for consumers and small businesses”.

They described the objective saying that they:

“will work to deliver on the vision of an innovative, end-to-end customer growth platform for small and mid-market businesses, allowing them to get their business online, market their business, manage customer relationships, benefit from insights and analytics, get paid, access capital, pay employees, optimize cash flow, be organized and stay compliant, and have experts at their fingertips.”

3. Social Media Updates

Twitter is rolling out Tips for everyone and adding new payment alternatives.

Twitter is including payment services: GoFundMe, an online fundraising platform, and Bitcoin through Strike, a payment application built on the Bitcoin Lightning Network that offers instant and free payments globally.

In order to help businesses connect with more people and generate more leads, Facebook is launching a set of new free and paid tools:

  • Start conversations with ads that click to message

  • Start a WhatsApp chat from an Instagram profile

  • Quote Request on Messenger

  • Lead Generation on Instagram

YouTube content creators will have access to more insights and more control over ads and chapters thanks to these five new features:

  1. Evergreen video insights

  2. Trending hashtags

  3. AdSense Blocking Controls

  4. Bulk Edit Video Chapters

  5. Appeal Yellow Icons on YouTube Studio Mobile

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