📢 Digital Marketing Updates and Trends from January 2021

Digital marketing will be the life saver for businesses to stay afloat and generate revenue. Here are the top 9 digital marketing trends for 2021

1. Allocate some budget to cookieless awareness campaigns to reach new audiences

2. Cutting back on social media platforms

3. Optimizing social media shopping

4. Interactive content

5. Sharp local SEO

6. The boom of voice Search

7. Optimizing Digital Marketing with Artificial intelligence 

8. Video marketing & Webinars

9. Automated Smart Bidding Strategies in Google Ads

What does the future of digital marketing and retargeting ads looks like on an Internet without third-party cookies? There are many possibilities out there.

Digital Marketing Insights and Updates from January 2021 covering social media news, marketing tech updates and search marketing news from Google.

• New look and feel for Google Search on mobile devices

• Google adds a “price drop” tag to search results

• Google’s alternative to third-party cookies available Q2 2021

• Apple rolls out new privacy feature on iOs 14

• Google might not show teasers in web stories

• Clubhouse: The invite-only new social media everyone is talking about

• Twitter acquired newsletter platform Revue

• LinkedIn launches “LinkedIn Marketing Labs” on-demand courses

Web push notifications for online stores are the new marketing channel that targets users through every step of the funnel with hyper-personalised messages.

One of the great things about web push notifications is how they are GDPR compliant by nature. By clicking “allow” on the opt-in message, users provide their permission.